CP Exclusive Standards Briefings - June

MRS Company Partner Standards briefings by the MRS Standards and Policy Team are exclusively available for Company Partner employees. The webinars focus on legislation and standards are tailored to incorporate updates to the Code of Conduct and policy, etc.

Join Julie Corney, MRS Standards & Compliance Manager to discuss the latest MRS advice and frequently asked questions on incentives for data collection activities.

Research incentives are a powerful strategy to boost response rates and get higher-quality survey data. Participants are rewarded for their time and effort, which may result in more in-depth and insightful responses.

Research incentives can be an excellent way to enhance survey results – they can assist you in gathering more detailed, precise data and thank your participants for taking the time to give you their opinions. Research incentives can also be used to promote higher involvement from specific targeted audiences or demographics.

Incentives can play a vital role in the success of a research project. When done well, they can boost survey response rates, help recruit new participants and retain existing members. Running a successful market research incentive scheme can have many challenges. Getting it wrong can be expensive and frustrating for both clients and participants. You may have devised the perfect market research incentive program, however the execution is poor, i.e. rewards are not received immediately or communication to your community is poor, resulting in unhappy participants and a potentially damaged reputation for both researcher and client.

During this session Julie will explore the pluses and pitfalls of incentives, how to avoid common mistakes and the obligations of MRS Company Partners to abide by the MRS Code of Conduct.