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Market research isn’t just for big business. Small and medium sized enterprises (SMEs) have a lot to gain from researching their customers, so long as they are prepared to take on board the bad as well as the good feedback.
The answers we found were the ones that we needed to take us on the next stage of the journey...
Quinton Richards Verenigma
Bedgebury Pinetum set out to understand the habits and motivations of its customers, which enabled the park to optimise its finances and income streams.
Katherine Jary Bedgebury Pinetum
I decided to do market research because I had come up with the idea, but I wanted to validate my assumptions.
Steph Slack Consultant
“There is no reason why research can’t be accessible to SMEs. Research for larger clients often requires more process and tick-boxes, whereas research with SMEs benefits from a creative and bespoke approach.”
At MRS, we believe that market research can bring measurable benefits to businesses of all sizes. Small business owners and executives shouldn’t have to guess: market research provides them with the scientific data to plan and grow.