02 October 2018
How market research has helped Bedgebury Pinetum

With 5,000 members and half a million visitors every year, Bedgebury Pinetum is home to a world leading collection of conifers and a centre of conservation excellence. Working with Survey Mechanics, the pinetum (plantation) set out to understand the habits and motivations of its customers, which ultimately enabled Bedgebury Pinetum to optimise its finances and income streams.